CHEROKEE

It all started in 1995 when we launched Strategic Partners, Inc. in Chatsworth, California, with our flagship brand Cherokee Uniforms at the forefront. Fast forward to today, and we've evolved into Careismatic Brands, an innovator in the medical apparel industry with a growing portfolio of brands and products that cater to all corners of the healthcare world.

All of our brands revolve around one guiding principle: to improve the lives of everyday heroes doing extraordinary things. Whether you're a small business owner, caretaker or healthcare worker, we're here for you. We stand proudly alongside dedicated and courageous individuals who strive to serve, nurture and care for others with compassion.