In 2015 TRu Brands Pty Ltd recognised a gap in the workwear space with a focus on user safety, comfort and reliability; delivered through product certification, innovation and tailored support.

The brand, TRu Workwear was developed off the back of this recognition and was centred around Australia's harsh environment as we engineered a workwear range to cater to these conditions. TRu Workwear quickly became a staple in the heavy industrial sector on the west coast and filtered through product reliability into the eastern seaboard.